Video Formats For Facebook: Battling to go on top of all the adjustments to social media video specifications? video is progressively critical to a successful social networks advertising technique. According to a recent study, investing on digital video ads has actually expanded by greater than half over the last two years. Marketers today spend over half of all their digital/mobile ad bucks on video.
Video Formats For Facebook
However as platforms release brand-new video advertisement formats and update old ones, it can be hard to keep up. Customizing your video per platform's requirements and also seeing to it that your material is looking its finest can be a real obstacle.
But not if you utilize our guide to social media video specs
Continue reading to locate one of the most up-to-date video requirements for each and every of the most popular social systems.
Facebook video specs
Optimizing video material for Facebook is tricky, mainly due to the many various methods it delivers video to its users.
When you acquire a video ad on Facebook today, it might show up in lots of different layouts (in somebody's mobile information feed, in the sidebar on the desktop computer variation of Facebook, and even in a person's inbox on Facebook Messenger). It pays to come to be acquainted with the varieties of Facebook video and to find a delivery style that matches your campaign goals.
Tips: For best results, Facebook advises submitting videos in.MP4 and.MOV style (see a complete checklist of supported data layouts right here), with H. 264 compression, square pixels, repaired structure price, modern scan, as well as stereo AAC audio compression at 128kbps+. videos can be as much as 240 mins long, as much as 4GB big, and also have a maximum frame rate of 30fps.
Facebook 360 video:
Suggested specs:. MP4 format, maximum data size 1.75 GB, optimum size 40 min, maximum framework price 60fps
Facebook in-stream video ads:
Suggested specifications:. MP4 or.MOV layout, maximum data size 4GB, maximum length 120 minutes, maximum structure price 30fps
Facebook slide carousel video advertisements:
Suggested specs:. MP4 or.MOV layout, optimum length 240 mins, maximum frame price 30fps, maximum file dimension 4GB
Facebook Collection cover video:
Advised specs:. MP4 or.MOV style, optimum file dimension 4GB, maximum size 120 minutes, maximum framework rate 30fps
Facebook Canvas video:
Suggested specifications:. MP4 or.MOV format, optimum documents size 4GB, maximum size 120 min, maximum structure rate 30fps
Facebook slide show video ads:
Advised specifications:. MP4 or.MOV style, maximum file size 4GB, optimum length 120 minutes, maximum structure rate 30fps
