Facebook simply acquired Instagram for $1 billion in cash as well as stock.
Instagram Sold To Facebook
Instagram is a mobile-only photo-sharing application. It grew from 1 million customers in January 2011 to 15 million in December 2011. It has 30 million customers now.
What's terrific regarding it is that it is extremely quick - especially contrasted to Facebook.
With the Facebook apple iphone application, there are 6 screens an individual has to go with prior to a customer can in fact take a picture. With Instagram, there is one.
In February, we explained Instagram as the biggest risk to Facebook.
Mark Zuckerberg just announced the news on Facebook:
I'm delighted to share the news that we've accepted obtain Instagram and that their skilled group will certainly be joining Facebook.
For years, we've focused on constructing the most effective experience for sharing images with your family and friends. Now, we'll be able to work a lot more carefully with the Instagram group to likewise offer the most effective experiences for sharing attractive mobile images with people based upon your interests.
Our team believe these are different experiences that complement each other. Yet in order to do this well, we need to be mindful regarding keeping and building on Instagram's toughness and features rather than just attempting to incorporate whatever right into Facebook.
That's why we're committed to structure and expanding Instagram independently. Millions of people worldwide love the Instagram app and also the brand name related to it, and our goal is to assist spread this application as well as brand to much more individuals.
We think the truth that Instagram is attached to various other services past Facebook is a fundamental part of the experience. We intend on keeping functions like the ability to publish to other social networks, the capability to not share your Instagrams on Facebook if you want, and also the ability to have followers and comply with individuals separately from your good friends on Facebook.
These as well as several various other attributes are necessary parts of the Instagram experience as well as we understand that. We will attempt to pick up from Instagram's experience to develop comparable functions right into our other items. At the same time, we will certainly attempt to help Instagram remain to expand by using Facebook's strong engineering team and also infrastructure.
This is an important milestone for Facebook since it's the very first time we've ever before acquired an item and also company with many users. We don't plan on doing much more of these, if any whatsoever. Yet giving the best photo sharing experience is one reason why many individuals love Facebook and also we understood it would certainly be worth bringing these two business with each other.
We're expecting dealing with the Instagram team and also to all of the wonderful brand-new experiences we're going to be able to construct with each other.
