Facebook Video Formats: Battling to keep top of all the modifications to social networks video specifications? video is significantly important to an effective social networks marketing technique. According to a recent survey, investing on digital video advertisements has grown by more than half over the last 2 years. Marketers today invest majority of all their digital/mobile ad dollars on video.
Facebook Video Formats
But as platforms release brand-new video ad formats and update old ones, it can be difficult to keep up. Tailoring your video to each system's specifications and ensuring that your material is looking its finest can be a real obstacle.
Yet not if you use our guide to social media video specifications
Keep reading to discover the most updated video requirements for every of the most prominent social platforms.
Facebook video specs
Maximizing video content for Facebook is tricky, mostly as a result of the many different ways it supplies video to its users.
When you get a video advertisement on Facebook today, it can show up in loads of different formats (in a person's mobile information feed, in the sidebar on the desktop variation of Facebook, or perhaps in someone's inbox on Facebook Carrier). It pays to become aware of the selections of Facebook video as well as to discover a shipment format that matches your project objectives.
Tips: For best outcomes, Facebook recommends posting videos in.MP4 and.MOV layout (see a full listing of supported file styles right here), with H. 264 compression, square pixels, dealt with framework price, progressive check, and also stereo AAC audio compression at 128kbps+. videos can be up to 240 minutes long, as much as 4GB large, as well as have a maximum framework price of 30fps.
Facebook 360 video:
Suggested specifications:. MP4 style, maximum documents size 1.75 GB, optimum length 40 minutes, optimum framework price 60fps
Facebook in-stream video advertisements:
Recommended specs:. MP4 or.MOV format, optimum documents size 4GB, maximum size 120 minutes, maximum framework rate 30fps
Facebook slide carousel video advertisements:
Recommended specifications:. MP4 or.MOV style, optimum size 240 mins, maximum framework rate 30fps, optimum file size 4GB
Facebook Collection cover video:
Recommended specs:. MP4 or.MOV style, maximum file dimension 4GB, optimum length 120 min, maximum frame price 30fps
Facebook Canvas video:
Advised specifications:. MP4 or.MOV style, maximum file dimension 4GB, maximum size 120 min, optimum frame price 30fps
Facebook slideshow video ads:
Recommended specifications:. MP4 or.MOV layout, optimum file dimension 4GB, optimum length 120 minutes, maximum framework price 30fps