Facebook simply acquired Instagram for $1 billion in cash money and supply.
Facebook Buy Instagram
Instagram is a mobile-only photo-sharing app. It expanded from 1 million individuals in January 2011 to 15 million in December 2011. It has 30 million users currently.
What's wonderful about it is that it is really rapid - especially contrasted to Facebook.
With the Facebook iPhone application, there are 6 screens a customer has to go with before a user can really take an image. With Instagram, there is one.
In February, we explained Instagram as the largest threat to Facebook.
Mark Zuckerberg just announced the news on Facebook:
I'm excited to share the news that we have actually accepted get Instagram and that their talented group will certainly be joining Facebook.
For many years, we've concentrated on developing the best experience for sharing photos with your loved ones. Now, we'll have the ability to function a lot more very closely with the Instagram team to additionally provide the most effective experiences for sharing gorgeous mobile photos with people based upon your rate of interests.
Our team believe these are different experiences that complement each other. But in order to do this well, we require to be conscious about maintaining and also building on Instagram's toughness and features instead of simply attempting to incorporate every little thing into Facebook.
That's why we're committed to structure and also expanding Instagram individually. Millions of individuals all over the world enjoy the Instagram application as well as the brand name associated with it, and also our goal is to help spread this app and also brand to a lot more people.
We believe the reality that Instagram is linked to other solutions beyond Facebook is a fundamental part of the experience. We intend on keeping features like the ability to upload to various other social networks, the capacity to not share your Instagrams on Facebook if you desire, and the capability to have fans and comply with individuals separately from your buddies on Facebook.
These as well as many various other attributes are important parts of the Instagram experience as well as we comprehend that. We will certainly try to gain from Instagram's experience to develop similar attributes right into our other products. At the same time, we will certainly try to help Instagram remain to grow by utilizing Facebook's solid design group and also framework.
This is a crucial milestone for Facebook due to the fact that it's the very first time we've ever gotten a product and company with numerous customers. We don't intend on doing much more of these, if any in all. But offering the most effective photo sharing experience is one reason a lot of people love Facebook as well as we knew it would be worth bringing these two business with each other.
We're expecting dealing with the Instagram team as well as to every one of the wonderful new experiences we're going to have the ability to develop with each other.