Facebook just bought Instagram for $1 billion in money as well as stock.
Facebook Bought Instagram
Instagram is a mobile-only photo-sharing application. It grew from 1 million users in January 2011 to 15 million in December 2011. It has 30 million customers now.
What's great about it is that it is extremely rapid - especially contrasted to Facebook.
With the Facebook iPhone app, there are 6 displays a user needs to go via prior to a user can really take a picture. With Instagram, there is one.
In February, we defined Instagram as the most significant threat to Facebook.
Mark Zuckerberg just introduced the news on Facebook:
I'm thrilled to share the information that we've agreed to get Instagram and that their skilled team will be joining Facebook.
For many years, we have actually concentrated on building the most effective experience for sharing photos with your friends and family. Now, we'll have the ability to work a lot more very closely with the Instagram group to also supply the most effective experiences for sharing stunning mobile photos with people based upon your interests.
Our team believe these are various experiences that match each other. But in order to do this well, we require to be mindful regarding keeping and also building on Instagram's staminas and attributes instead of just attempting to incorporate everything right into Facebook.
That's why we're committed to structure and also expanding Instagram separately. Countless individuals all over the world love the Instagram app and also the brand associated with it, and our goal is to help spread this application and brand to a lot more people.
We assume the truth that Instagram is connected to other solutions beyond Facebook is a vital part of the experience. We plan on maintaining functions like the ability to post to various other socials media, the capability to not share your Instagrams on Facebook if you desire, and the capability to have fans and comply with individuals separately from your pals on Facebook.
These and many various other functions are essential parts of the Instagram experience as well as we understand that. We will certainly try to pick up from Instagram's experience to construct similar features into our other products. At the same time, we will certainly attempt to help Instagram remain to grow by using Facebook's strong engineering team as well as infrastructure.
This is an essential turning point for Facebook since it's the first time we've ever gotten an item and also firm with a lot of users. We don't plan on doing many more of these, if any at all. Yet offering the most effective picture sharing experience is one reason many people love Facebook and we understood it would be worth bringing these two business with each other.
We're anticipating dealing with the Instagram group and to every one of the excellent brand-new experiences we're mosting likely to be able to develop with each other.
