Facebook just acquired Instagram for $1 billion in money and also supply.
Facebook Acquires Instagram
Instagram is a mobile-only photo-sharing application. It grew from 1 million individuals in January 2011 to 15 million in December 2011. It has 30 million individuals now.
What's great about it is that it is extremely quick - particularly contrasted to Facebook.
With the Facebook apple iphone app, there are 6 screens a customer needs to go via before an individual can really take an image. With Instagram, there is one.
In February, we defined Instagram as the biggest threat to Facebook.
Mark Zuckerberg just introduced the news on Facebook:
I'm delighted to share the news that we've consented to obtain Instagram and that their skilled team will certainly be signing up with Facebook.
For many years, we have actually concentrated on building the very best experience for sharing photos with your family and friends. Now, we'll have the ability to function a lot more very closely with the Instagram team to also offer the best experiences for sharing gorgeous mobile images with people based upon your interests.
Our team believe these are various experiences that enhance each other. Yet in order to do this well, we need to be mindful about maintaining and building on Instagram's toughness and attributes instead of simply trying to integrate everything right into Facebook.
That's why we're dedicated to building and also expanding Instagram independently. Millions of people around the globe like the Instagram application as well as the brand name related to it, and also our objective is to help spread this app and brand to much more people.
We assume the truth that Instagram is connected to various other solutions beyond Facebook is a fundamental part of the experience. We intend on keeping features like the capacity to upload to other social networks, the capacity to not share your Instagrams on Facebook if you want, and the ability to have followers and also adhere to individuals independently from your close friends on Facebook.
These and also numerous other features are important parts of the Instagram experience as well as we recognize that. We will certainly attempt to gain from Instagram's experience to construct similar attributes into our various other items. At the same time, we will attempt to help Instagram continue to grow by using Facebook's solid design group and also facilities.
This is an important landmark for Facebook since it's the very first time we have actually ever before acquired an item and also business with numerous customers. We do not intend on doing much more of these, if any at all. Yet providing the best picture sharing experience is one reason why a lot of individuals enjoy Facebook as well as we understood it would certainly deserve bringing these 2 firms together.
We're expecting collaborating with the Instagram group as well as to every one of the fantastic new experiences we're mosting likely to have the ability to construct together.
