Facebook simply bought Instagram for $1 billion in cash money as well as supply.
How Much Did Facebook Pay For Instagram
Instagram is a mobile-only photo-sharing app. It grew from 1 million customers in January 2011 to 15 million in December 2011. It has 30 million individuals currently.
What's great about it is that it is really quick - especially compared to Facebook.
With the Facebook iPhone application, there are 6 screens a customer needs to go via before a customer can actually take an image. With Instagram, there is one.
In February, we explained Instagram as the biggest danger to Facebook.
Mark Zuckerberg simply revealed the information on Facebook:
I'm thrilled to share the news that we have actually consented to obtain Instagram and that their talented team will be joining Facebook.
For years, we've concentrated on building the best experience for sharing pictures with your family and friends. Currently, we'll have the ability to function a lot more carefully with the Instagram group to likewise supply the very best experiences for sharing lovely mobile images with individuals based on your passions.
We believe these are various experiences that match each other. Yet in order to do this well, we require to be conscious regarding maintaining and also improving Instagram's toughness as well as attributes as opposed to simply trying to incorporate every little thing into Facebook.
That's why we're devoted to structure and also expanding Instagram separately. Millions of people all over the world enjoy the Instagram app as well as the brand name connected with it, as well as our goal is to aid spread this app as well as brand to even more people.
We think the truth that Instagram is attached to various other services beyond Facebook is an integral part of the experience. We intend on maintaining attributes like the capacity to publish to other social networks, the ability to not share your Instagrams on Facebook if you desire, and the capacity to have followers and also follow individuals separately from your close friends on Facebook.
These and several other functions are essential parts of the Instagram experience as well as we recognize that. We will certainly attempt to learn from Instagram's experience to develop similar functions into our various other items. At the same time, we will attempt to help Instagram remain to expand by using Facebook's solid design group and infrastructure.
This is a crucial milestone for Facebook due to the fact that it's the first time we have actually ever acquired an item and firm with numerous users. We don't intend on doing many more of these, if any type of in all. But providing the most effective picture sharing experience is one reason many individuals love Facebook and also we knew it would certainly be worth bringing these two business with each other.
We're looking forward to working with the Instagram group and also to every one of the fantastic brand-new experiences we're going to have the ability to build with each other.