Format Video For Facebook: Battling to go on top of all the changes to social media video specifications? video is increasingly critical to an effective social networks marketing approach. According to a current survey, spending on electronic video advertisements has grown by greater than half over the last two years. Marketers today invest more than half of all their digital/mobile advertisement bucks on video.
Format Video For Facebook
Yet as systems launch new video ad layouts as well as update old ones, it can be difficult to keep up. Customizing your video to every platform's specifications and also ensuring that your web content is looking its ideal can be an actual difficulty.
Yet not if you utilize our overview to social media video specs
Keep reading to locate the most current video specs for each of the most prominent social platforms.
Facebook video specs
Optimizing video web content for Facebook is difficult, mainly because of the many various means it supplies video to its individuals.
When you buy a video ad on Facebook today, it could appear in loads of various styles (in somebody's mobile news feed, in the sidebar on the desktop version of Facebook, or perhaps in someone's inbox on Facebook Messenger). It pays to end up being knowledgeable about the ranges of Facebook video and also to discover a distribution style that matches your campaign goals.
Tips: For finest results, Facebook recommends uploading videos in.MP4 and.MOV format (see a complete checklist of supported file styles right here), with H. 264 compression, square pixels, fixed framework rate, dynamic scan, and stereo AAC sound compression at 128kbps+. videos can be up to 240 minutes long, up to 4GB big, and have a maximum frame rate of 30fps.
Facebook 360 video:
Recommended specifications:. MP4 style, maximum data dimension 1.75 GB, optimum size 40 min, optimum frame price 60fps
Facebook in-stream video ads:
Suggested specifications:. MP4 or.MOV style, maximum file dimension 4GB, optimum length 120 minutes, optimum framework rate 30fps
Facebook carousel video advertisements:
Recommended specs:. MP4 or.MOV layout, maximum size 240 mins, maximum structure rate 30fps, optimum data size 4GB
Facebook Collection cover video:
Advised specifications:. MP4 or.MOV format, maximum file size 4GB, maximum size 120 minutes, optimum structure rate 30fps
Facebook Canvas video:
Advised specifications:. MP4 or.MOV style, optimum data size 4GB, maximum size 120 minutes, optimum frame rate 30fps
Facebook slide show video advertisements:
Suggested specs:. MP4 or.MOV style, optimum file dimension 4GB, maximum size 120 minutes, optimum frame rate 30fps
