Facebook Cover Photo Dimensions In Inches: When individuals arrive at your Facebook Web page, where do you believe they first look?
Facebook Cover Photo Dimensions In Inches
I'll provide you some hints. It's an aesthetic piece of content that rests at the top of your web page. Its dimensions are 851 pixels broad by 315 pixels tall. It uses up practically a quarter of the display on the majority of desktop computer internet browsers.
That's right-- it's your Facebook cover photo.
Since it is just one of one of the most obvious parts of your web page, it's critical that you adhere to Facebook cover photo ideal methods.
Whether you're utilizing Facebook to create leads, close your following sale, or produce a consumer neighborhood, understanding the best ways to make and maximize your cover photo is crucial. Continue reading to discover what you should (as well as should not) do in your cover photo.
Click on this link to download our free guide to attracting clients with Facebook.
( You'll additionally get cover image templates for Twitter, LinkedIn, YouTube, and also Google+ with your cover picture design template download!).
11 Best Practices for Your Facebook Cover Picture.
1) Do comply with Facebook's cover picture guidelines.
It seems like a no-brainer, but obeying Facebook standards is critical to your Facebook Web page existing in the first place. I 'd extremely suggest reading through the full Page Standards, however right here are a few crucial points to bear in mind for your cover picture:.
Your cover is public.
Covers can't be misleading, misleading, or infringe on any person else's copyright.
You can't urge individuals to submit your cover to their personal timelines.
If you get caught going against the above terms, Facebook can act against your Page. And while Facebook doesn't explicitly state exactly what will take place if you break their Web page guidelines, it's possibly not wise to get your Facebook Web page taken down over a cover picture violation, so check out the standards completely as well as stick to them.
2) Do make certain your Facebook cover image dimension is right: 828 px broad by 315 px on desktop computer, 640 px wide by 360 px tall on mobile.
You do not want to spend all this moment designing a cover image ... just to have it look strange when you publish it to Facebook.
Ensure your cover photo will look amazing from the start by seeing to it it's optimized for the right dimensions: 851 pixels broad and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile.
If you publish a picture smaller compared to those measurements, Facebook will certainly stretch it to fit the appropriate size, as long as it goes to the very least 399 pixels vast and 150 pixels tall.
If you desire a no-hassle way making certain your cover images are the ideal dimension, download our pre-sized template for Facebook cover photos right here.
3) Don't worry about the old "20% message" policy, yet still attempt to remain visual.
Back in 2013, Facebook removed any kind of referral to the 20% regulation on text in cover images ... however that does not indicate you should go wild with using text in your cover image. The previous regulation said that only 20% of your cover picture could be text. Directly, I believed that was way too limiting for online marketers, however the view behind the guideline was a good one.
If you're going to utilize text in your cover photo, keep that message concise. Your picture will certainly be much more informative and interesting.
4) Keep the photo simple, with a clear focal point.
Consider your cover picture as the part of your Web page that's "above the layer." If it's sidetracking or poor quality, people will certainly be more likely to click off the web page.
Many of the very best Facebook cover images include a single topic as the focal point. They also make use of negative white (i.e., empty space) as an advantage to earn the topic, any duplicate on there, and other elements unique to Facebook (like the CTA button on Facebook company Pages) stand out a lot more.
Here's an instance from Makr:.
5) Do not conceal content behind your profile photo.
As a result of the way account pictures are featured on Facebook Pages, there's a section of your cover photo that will not appear unless you click it. Your Web page name as well as the switches on the bottom right also cover sections of your image.
Check out the example listed below from NikeWomen. The sections highlighted in red are the parts of the cover photo that typically aren't promptly viewable to your Facebook Fans.
According to Facebook's Assistance web page, on desktop computers, the account image is located 16 pixels from the left edge of the cover picture, and 176 pixels from the top of the cover image.
That being said, you could also use this concealed space to your benefit-- perhaps even hiding an Easter egg behind the account picture for a contest. But normally, maintaining that space clear is a good best technique.
6) Do not put crucial web content on the bottom of your photo, either.
Your profile picture isn't the only part of your cover picture that will certainly be partially hidden on your primary Web page. You'll likewise wish to stay clear of placing essential material or key parts of your image on the bottom of your picture where the name of your Page and also CTA buttons are.
We recommend drawing an imaginary line about midway up your account picture, and maintaining crucial content (like text or hashtags) above that.
You could see just what I imply in HubSpot's cover photo below, where we've placed the text over the "HubSpot" name.
7) Do right-align the objects in your cover photo.
Given that your profile picture gets on left, you wish to include some equilibrium to your Facebook cover image style by having the focus of the photo get on the right.
Have a look at these cover images. Which one looks even more visually pleasing?
Right-aligned focus:.
Doesn't the right-aligned cover image look better? The largest design aspects (the account picture, the message, as well as the beer) are uniformly spaced. In the Samsung cover picture, your interest goes promptly to the left side of the page, totally missing out on the name of the item on the upper right side.
Not just is including balance an essential aspect of style, however it likewise enables your cover pictures to be more visually effective on mobile. Which brings me to my next factor ...
8) Do maintain mobile users in mind.
In April 2016, Facebook reported that over fifty percent of its customer base (54.2%) gain access to the social media network specifically from smart phones. That's massive-- and also it's specifically why it's so essential to keep mobile individuals top-of-mind when developing your Facebook cover image.
On mobile, a much bigger portion of your cover image is blocked out because the profile picture and the Page name get on top of the cover photo.
Let's have a look at a real-life instance. Below, take a look at exactly what Adobe's Facebook Web page resembles in a desktop computer internet browser versus on Facebook's mobile application.
Desktop:.
Mobile:.
Notification that the sides of the photo are removed on mobile. Whereas your cover image presents at 851 pixels large by 315 pixels high on desktop computer, it presents only the facility 640 pixels wide by 360 pixels tall on smartphones. Take a look at this Facebook assistance record to learn more.
Notice, by the way, how the text in Adobe's cover image is removed on the right-hand side. While it looks finest to right-align your aesthetic components, be careful not to put vital material up until now to the right that it obtains removed on mobile.
9) Do integrate the cover image style with various other parts of your Facebook Web page.
If you truly want your Facebook advertising to stand out, try integrating its layout with various other parts of your Page. You could make your account picture and cover photo one huge canvas, or use some design elements to draw attention to various performances of your Facebook Page.
Below are some suggestions of just what these cover photo integrations could look like.
Integrate your profile picture and also cover picture.
With a little creative thinking and also some layout tweaks, you can make your account image and also cover image look like if they're two parts of one canvas. Check out one of Paris' cover pictures for a subtle yet compelling means to do that.
Keep in mind: Since cover images present differently on mobile and also on desktop, you'll have to choose one format to create your cover photo and profile combination for. Since cover pictures are much more noticeable on desktop, I 'd suggest focusing on that layout for your cover picture and profile photo mix layout.
Accentuate the buttons on right.
Following the most effective techniques discussed over, WeddingWire places all of its important message to the right of their cover photo-- not only accomplishing an excellent design aesthetic, but additionally drawing attention to the main calls-to-action on the Page: Like, Follow, and also Message.
Note: While it could feel like a great idea to include directional hints like an arrow to get individuals to click on the CTA switches, keep in mind that those CTA switches don't show up the same way on the mobile application. To puts it simply, it may be puzzling to mobile users if you integrate the cover photo design with the buttons.
10) Do consist of a reduced link in your cover image summary that aligns with your page CTA.
If you want to utilize your cover image to support your web page CTA, make certain your cover picture summary also consists of a message CTA and link to the very same deal. This way, at any time people see your cover photo directly, they could access the download web link.
Right here's this practice at work on HubSpot's Facebook Page.
See to it you shorten your web links and also add UTM codes so you could track clicks on them. Shortening and also tracking attributes are readily available in the HubSpot Advertising And Marketing System and also in tools like bitly.
( If you wish to find out more about how you can create efficient call-to-action copy for your cover photo description, click here to download our cost-free e-book on developing compelling CTAs.).
